WHAT THE HECK ARE BACKLINKS
Backlinks, also known as incoming links, inbound links, inlinks, and inward
links, are incoming links to a website or web page. In basic link terminology,
a backlink is any link received by one web page, directory, or top level
domain from another web page.
Inbound links were originally important (prior to the emergence of search
engines) as a primary means of web navigation; today, their significance lies
in search engine optimization (SEO). The number of backlinks is one
indication of the popularity or importance of that website or page (for
example, this is used by Google to determine the PageRank of a webpage).
Outside of SEO, the backlinks of a webpage may be of significant personal,
cultural or semantic interest: they indicate who is paying attention to that
Search engines often use the number of backlinks that a website has as one
of the most important factors for determining that website's search engine
ranking, popularity and importance. Google's description of their PageRank
system, for instance, notes that Google interprets a link from page A to page
B as a vote, by page A, for page B. Knowledge of this form of search engine
rankings has fueled a portion of the SEO industry commonly termed
linkspam, where a company attempts to place as many inbound links as
possible to their site regardless of the context of the originating site.
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